I design data‑driven growth frameworks that align brand goals with measurable outcomes. From market entry to full‑funnel optimisation, I help brands scale with clarity and precision.
Multi‑channel campaigns driven by analytics, automation, and creative testing. I lower CPR, increase ROAS, and turn clicks into loyal customers.
Retention is the new acquisition. I build CRM strategies, loyalty programs, and personalised journeys that keep customers coming back – and spending more.
Hi, I’m Ruthie – a data‑driven Head of Growth with over a decade of experience scaling revenue, optimising acquisition funnels, and driving retention strategies for global brands across EMEA.
I blend creative storytelling with analytical precision, helping brands like Reckitt, Unilever, and Pfizer achieve measurable growth through performance marketing, automation, and customer experience innovation.
Data-driven strategies that deliver measurable results for global brands across EMEA. From revenue growth to audience expansion, each project is rooted in analytics and brought to life through creative execution.
Full‑year go‑to‑market plan integrating CRM and digital mapping. Personalised activations drove a 90% quarterly revenue increase and enhanced customer journey visibility.
Instagram & Facebook strategy with localised content and event partnerships (Bride and Groom Expo 2023). Achieved 60% digital audience growth and higher category consideration.
Developed digital marketing frameworks using analytics dashboards to measure reach, engagement, and conversion. Streamlined workflows with automation, improving time-to-market for product launches across Sub-Saharan Africa.
Drove UGC and engagement celebrating "Women of More" through a fully sponsored empowerment programme. Partnered with ABSA Bank and UNITAR to build financial literacy and amplify Sunlight's purpose. Results: 3.4M users reached, 4,560+ women trained, 170+ businesses advertised across social, OOH and Radio. Brand penetration increased by 300 bps to 85%.
Want to collaborate, Kindly reach out to me on,
+254 729 147548
wanguimaina3@gmail.com
Field education program with 60 Brand Ambassadors, in‑home demos, and real‑time data collection. Engaged 150K+ households and converted 41% of non‑users in Q1.
Produced a documentary showcasing women’s role in dairy. Result: raised funds, increased recognition, and turned 500 leads into 400 customers (80% conversion).
Community activations with women’s groups (chamas). In 11 days, empowered 22,035 women with financial skills – 100% achievement.
Designed and executed a full-year go-to-market plan integrating CRM tools and digital mapping. Drove a 90% quarterly revenue increase for Dettol through personalized, data-led marketing initiatives and targeted activations. Enhanced customer journey visibility and campaign performance across all three brands.
Used social listening tools to gather consumer insights, track audience interests, and monitor brand-related conversations for audience targeting and content planning. Achieved +436% audience growth on digital and +321,471 absolute engagement across platforms.
I specialize in location scouting and production management.
My career has been all about bringing stories to life through
compelling visuals. I’ve had the pleasure of working on
exciting projects like the TV series “Making the Menu” for
Hiventy Africa and DSTV.
A data-led approach that moves from insight to impact. Each phase is designed to build momentum, optimize performance, and deliver sustainable growth for your brand.
Whether you’re ready to scale revenue, optimize your customer journey, or bring a story to life, I’d love to hear from you. Reach out below and let’s turn your vision into results.
wanguimaina3@gmail.com
+254 729 147548
Hi, I’m Ruthie – a data‑driven Head of Growth with over a decade of experience scaling revenue, optimising acquisition funnels, and driving retention strategies for global brands across EMEA.
Want to collaborate, Kindly reach out to me on,
wanguimaina3@gmail.com
+254 729 147548
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